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Best Overall Contributor to City Tourism in Asia-Pacific
H.H Sheikh Mohammed bin Rashid Al MaktoumUAE Vice President, Prime Minister, Ruler of Dubai
- Established a strategic development plan for Dubai.
- Contributed to the reinvention of Dubai as a tourist destination and futuristic city of dreams in the desert though construction of Burj Al Arab (the sail-shaped building that is the world' s tallest hotel), Palm Island (now called "the 8th Wonder of the World" ), and other ambitious projects in Dubai.
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Best Overall Contributor to Seoul Tourism
Seung-Whan Song (Korea)CEO, PMC Production
- Attracted more than 1 million foreign spectators for first time in the country.
- Constructed a theater exclusively for performance and developed the genre of silent performance for the first time in the country.
- Formulated aggressive global marketing plans, such as producing performances on Broadway in New York, and in premiere performing venues around top cities in Asia.
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Best International Contributor to City Tourism
Peter de Jong (Netherlands)President & CEO, PATA
- Publicized tourism spots in Asia-Pacific areas, building on the fame of Asian cities around the world.
- Contributed especially to cooperative development of tourism within Asia-Pacific areas, and robust expansion of Asian pacific tourism in general.

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Best Foreign Journalist for Seoul Tourism
Yagi Saki (Japan)Announcer, Mainichi Broadcasting System, Inc.
- Hosted 'I Like Korea' program.
- Contributed to raising the awareness of Seoul as a vibrant, creative city, while visiting Seoul more than 50 times.
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Best Korean Journalist for Seoul Tourism
Jae-Pil Sho (Korea)Chairman, Travel Press
- Published Travel Press and promoted Korean tourism and the vitality of Seoul as a great city in the international press for over 28 years.
- Promoted various international tourism industry events in Korea, such as the Pacific Asia Travel Association (PATA) general meeting.
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Best Foreign Star Promoting Seoul Tourism
Jackie Chan (Hong Kong, China)Actor
- Honorary citizen of Seoul
- Established an intimate popular image by his generous participation in various social volunteer activities such as scholarships awards to members of the national Olympic team and providing free movie previews to children.
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Best Korea Star Promoting Seoul Tourism
Na-Ra JangActress, Singer
- The celebrity superstar with the winsome girl-next-door face for all of Korea and all of Asia!
- Awarded the singer of the year from Chinese CC-TV and top pop singer at the China Golden Disk Awards.
- Contributed to raising the value of Korea' s image around the world with her domestic & international popularity in leading the Korean Wave.

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Best Sightseeing City in Asia-Pacific
Hong Kong (China)Hong Kong Tourism Board
- Approximately 7.9 billion dollars in tourism spending for 2000.
- The centerpiece of East Asian city-destination tourism, with attractive urban and surrounding natural scenery, a full schedule of festivals and trade show events, delicious foods, and exciting shopping.
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Best City Landmark in Asia-Pacific
Tokyo Tower (Japan)Nippon Television City Corporation
- The tallest structure in Japan and 11th tallest tower in the world.
- While it is as tourism destination in itself for its great city views of Tokyo, it is also a landmark feature of Tokyo through numerous appearances in movies and TV shows; and if that isn' t enough, it is also a fully functional, very large TV antenna broadcasting its own image to the world.
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Best City Tourism Promotion Campaign in Asia-Pacific
"Experience Macau" campaign (China)Macau Government Tourist Office
- Exquisitely executed campaign to "Experience Macau" through a colorful theme meant to be attractive to all five senses.
- Campaign resulted in 23% increase in total annual tourist comparing with the previous year. (27 million tourists in 2007)

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Best Sales Outbound Travel Agency for Seoul Tourism
Kinki Nippon Tourist Co., Ltd. (KNT) (Japan)
- Attracted 150,000 tourist with Visit Korea Campaign in 2007.
- Developed various tourism events and attractions such as Jongmyo Ceremony.
- Received the Prime Minister' s Award for Tourism promotion in 2006.
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Best Sales Inbound Travel Agency for Seoul Tourism
HANJIN Travel Service (Korea)
- Attracted 128,000 tourist in 2007, an increase of 38% compared with the previous year.
- No 1 in foreign currency acquisition and No 2 in served customers based on 2007 KATA Statistics.

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Best Foreign Developer of Seoul Tour Program
Star Tour (China)Beijing MYTOUR International Travel Co., Ltd.
- Attracted more than 10,000 tourists to China in 2007.
- Promoted the development of connected products between Seoul, Beijing and Osaka.
- Promoted development of feature products such as Korea Senior Welfare Center and Kinchi Experience.
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Best Korean Developer of Seoul Tour Program
Cultural Corps of Korean Buddhism (Korea)
- Fostered cultural tourism with temple-stay products, such as Jogae temple in Seoul and Bongeun temple.
- Operated various programs such as temple visitation and Buddhist culture experience.
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Best Cultural City Tourism Program in Asia-Pacific
Sapporo Snow Festival (Japan)The Sapporo Snow Festival Executive Committee
- Now classic winter festival of Japan held every February.
- More than 50,000 tourist join in to view the nearly 400 snow sculptures every year, and for some good old-fashioned snowball fights.
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Best Cultural City Tourism Program in Seoul
Hi-Seoul Festival (Korea)Seoul Foundation for Arts and Culture
- Founded at the turn of the millennium, the Hi Seoul Festival is held four times a year to celebrate the glorious turning of seasons in Seoul.
- Total of 4.5 million participants in 2007. (400,000 foreigners)

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Best Website of City Tourism Promotion in Asia-Pacific
DiscoverHongKong.com (Hong Kong, China)Hong Kong Tourism Board
- Policies and promotions contributed to attracting 28 million visitors to Hong Kong in 2007.
- Utilized the latest and greatest in information delivery to promote the latest and greatest fun trends in the city.
- Established exciting, and persistently the same world brand for the city, by reinforcing the same brand image over worldwide campaign using identical web domain and layout.
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Best Website of Seoul Tourism Promotion in Foreign Language
www.seoulnavi.com (Korea)Seoulnavi Inc.
- Constructed the first comprehensive tourism portal site for Japanese.
- Founded domestic online travel business for Japanese.
- Effectively delivered customized service reflecting customer opinions through interaction with customers via online message board.
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Best e-Tour Solution Developer in Asia-Pacific
Galileo by Travelport (Hong Kong, China)
- Provides electronic information to travel industries in 116 countries worldwide.
- Able to reserve with more than 500 airlines and 40,000 hotels worldwide.
Brochure on Winners
We congratulate the winners of the Asia-Pacific urban tourism section in the Seoul Tourism Awards 2008.
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